Issa Rae, Katy Perry, and All the New CoverGirls Debut the Brand’s Makeover

Issa Rae, Katy Perry, and All the New CoverGirls Debut the Brand's Makeover

← Use Arrows Keys → CoverGirl had the same slogan since 1997. Countless celebrities from Queen Latifah to Sofia Vergara have said those famous words: "easy, breezy, beautiful." Now, the 60-year-old makeup brand has announced it’s getting its biggest makeover ever with a new slogan, new logo, new product packaging, and, as we’re sure you’ve noticed, new CoverGirls. The new tagline is "I Am What I Make Up." It’s meant to inspire people to embrace what makes them unique. To kick it off, CoverGirl just debuted a video featuring […]

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